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    <title><![CDATA[Press]]></title><meta http-equiv="X-UA-Compatible" content="IE=8" />
    <link>http://www.fairandwhite.com/press/</link>
    <description><![CDATA[Press]]></description>
    <pubDate>Thu, 23 Feb 2012 05:16:21 +0000</pubDate>
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    <item>
      <title><![CDATA[  5 Facts and Questions about IsisPharma Sun Protector Lotion 50 SPF]]></title><meta http-equiv="X-UA-Compatible" content="IE=8" />
      <link>http://www.fairandwhite.com/press/sunscreen/</link>
      <description><![CDATA[<h2 style="text-align: center;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 5 Facts and Questions about IsisPharma Sun Protector Lotion 50 SPF</h2>
<p><a title="fair and white isispharma sun protector 50 spf" href="http://www.fairandwhite.com/isispharma-sun-protector-50spf.html" target="_self"><img style="float: left; margin-right: 20px; margin-bottom: 20px;" src="http://www.fairandwhite.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/f/w/fw_isispharma_sun_protector_50spf_is31008.jpg" alt="" width="200" /></a></p>
<ul>
<li><strong>Is Sunscreen really needed?</strong>
<p>Sunscreen is needed for everyone with light, medium, dark skin tones. To help better prevent dangerous skin cancer, sun spots, and wrinkles. Sunscreen does have an important role in effectively protecting your skin from all these harmful effects. Use sunscreen everyday helps your body out.</p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>What is the meaning of UV and why is it harmful?</strong>
<p>UV stands for Ultraviolet radiation it is process rays that originates from the sun. It is harmful due to the fact that it can damage collagen fibers on skin, and causes aging of skin.</p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Which one is worst UVA or UVB and UVC what the difference?</strong>
<p>UVC radiation doesn&rsquo;t have the strength to reach earth it is absorbed before by our atmosphere. UVB radiation is the one that people feel reason being it&rsquo;s the one that effect outer layer the reason you get tans, sunburns, brown spot, and increases your aging process. While UVA radiation is the most harmful it deeply penetrate your skin and one of the main contributors to skin cancer the ray strength is considered a light x ray penetrating clothing, and windows it can penetrate also through clouds.</p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>What is the proper strength &ldquo;SPF number&rdquo; is recommended?</strong>
<p>SPF &ldquo;Sun Protector Factor&rdquo;, Dermatologist recommend is a sun screen that is SPF 30 or greater to protect from the harmful rays.</p>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Why do you applaud &ldquo;IsisPharma Sun Protector Lotion&rdquo;?</strong>
<p>Why not it has everything needed that helps prevent sunburn, premature aging and skin discoloration induced by UV exposure. Natural active Luremin provides anti-wrinkle and anti-aging benefits. Stimulates collagen production, prevents the breakdown of skin's elasticity and soothes and heals skin.</p>
</li>
</ul>
<p>&nbsp;</p>
<p><a title="fair and white isispharma sunprotector 50 spf" href="http://www.fairandwhite.com/isispharma-sun-protector-50spf.html" target="_self">View product page</a></p>
<ul>
</ul>]]></description>
      <pubDate>Fri, 27 Jan 2012 20:34:52 +0000</pubDate>
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      <title><![CDATA[Fair & White and Mitchell Group Haiti Disaster Relief Fund Participation]]></title><meta http-equiv="X-UA-Compatible" content="IE=8" />
      <link>http://www.fairandwhite.com/press/haiti_disaster_relief/</link>
      <description><![CDATA[<p><img width="400" src="{{media url="wysiwyg/IMG_0416.jpg"}}" alt="" /> <img width="400" src="{{media url="wysiwyg/IMG_0394_3_.jpg"}}" alt="" /> <img width="400" src="{{media url="wysiwyg/IMG_0402.jpg"}}" alt="" /> <img width="400" src="{{media url="wysiwyg/IMG_0413.jpg"}}" alt="" /> <img width="400" src="{{media url="wysiwyg/IMG_0393_2_.jpg"}}" alt="" /> <img width="400" src="{{media url="wysiwyg/IMG_0408.jpg"}}" alt="" /></p>]]></description>
      <pubDate>Thu, 08 Dec 2011 05:42:43 +0000</pubDate>
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      <title><![CDATA[New Fair and White Site Up in time for Cyber Savings Week!]]></title><meta http-equiv="X-UA-Compatible" content="IE=8" />
      <link>http://www.fairandwhite.com/press/cyber-week/</link>
      <description><![CDATA[<p>Fair and White has recently completely revamped our online presense  in preparation of offering our customers more education, savings and  state of the art online and personalized service.</p>
<p>We are offering 10% savings all week by extending Cyber Monday to Cyber Week! &nbsp;</p>
<p>Order today and save!</p>]]></description>
      <pubDate>Wed, 30 Nov 2011 01:24:24 +0000</pubDate>
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      <title><![CDATA[MITCHELL GROUP IS COMMITTED TO THE HEALTH & SAFETY OF THEIR CUSTOMERS]]></title><meta http-equiv="X-UA-Compatible" content="IE=8" />
      <link>http://www.fairandwhite.com/press/healtandsafti/</link>
      <description><![CDATA[<p><span style="text-decoration: underline;">Leading Cosmetic / Beauty Manufacturer Educates Consumers on the Use of Lightening Products</span></p>
<p><strong>Miami, FL</strong> (<strong>January 19, 2010</strong>) &ndash; <strong>Mitchell Group</strong>, a global manufacturer and distributer of clinically proven and locally inspired cosmetic and beauty products, puts their customer&rsquo;s safety above anything else. Through proper education including product labels, packaging and ingredient disclosures, this beauty company has become one of the most trusted brands in skin lightening and brightening and has been used worldwide by individuals alike.</p>
<p>Mitchell Group&rsquo;s lightening/brightening creams are proven to be a safer alternative than using products containing harsh chemicals. Their products are specifically designed to even skin tone, brighten overall complexion as well as lighten the appearance of age spots, melasma, acne scars and improve skin texture. When used as directed and in conjunction with sun protection, the long term result can benefit one&rsquo;s facial appearance, resulting in a more radiant, youthful and healthy complexion.</p>
<p>Importantly, the Mitchell Group&rsquo;s lightening/brightening products that contain Hydroquinone only use 2% , the FDA regulated amount for over the counter concentrations. Reputable associations of medical doctors, and industry professionals believe that the benefits provided by hydroquinone are significant and that the presently permitted concentration is below that which has contributed to prohibitions in other countries such as Japan, Australia and Europe.</p>
<p>With the use of lightening/brightening treatments, <strong>Dominique Tinkler</strong>,<strong> Product Development</strong> and <strong>Education Manager</strong> for <strong>Mitchell Group</strong>, confirms that the incorporation of emollients and humectants are an added benefit, providing hydration and skin nourishment. &nbsp;It is a myth that ethnic skin does not need to moisturize, as it may lead to clogged pores.&nbsp; On the contrary, Ms. Tinkler suggests that moisturizing all skin types is essential, especially during winter.</p>
<p>As a result of Mitchell Group&rsquo;s immense popularity, many competitors have created imitations which pale in quality and effectiveness. &nbsp;&ldquo;For more than 10 years the Mitchell Group has continued to protect our brands and customers by addressing the damaging effects of counterfeit products by routinely monitoring online and in-store retailers with the help of private investigators researching throughout the United States, Canada and United Kingdom, explains<strong> Michel Farah</strong>,<strong> President of Mitchell Group</strong>. By educating our customer&rsquo;s one step at a time, we can address their skin concerns and help promote their goal to lifelong healthy, beautiful skin.&rdquo;</p>
<p>&nbsp;Today, Mitchell Group has offices around the world and is focused on supplying a cosmetic and beauty product range that is 100% clinically proven and approved by the relevant authorities globally.</p>
<p><strong><em>Mitchell Group</em></strong><em> is a leading topical cosmetic manufacturer that develops skincare products to safely address skin care concerns. Mitchell Group recently launched their innovative collection of skincare products, <strong>OMIC Skincare</strong>, a line of specialized products that target skincare issues such as acne, dull skin, enlarged pores, skin discoloration and sun protection. With ongoing research and development, the Mitchell Group&rsquo;s laboratory facilities in Switzerland and France continue to use cutting-edge formulations that promote and produce healthy skin. All formulas are rigorously tested with clinical and laboratory trials to insure its effectiveness and consumer safety.&nbsp;For more information, please visit <a title="blocked::http://www.mitchellgroupusa.com/" href="http://www.mitchellgroupusa.com/">www.mitchellgroupusa.com</a>.</em></p>]]></description>
      <pubDate>Fri, 18 Nov 2011 16:31:10 +0000</pubDate>
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      <title><![CDATA[Fair & White In the News]]></title><meta http-equiv="X-UA-Compatible" content="IE=8" />
      <link>http://www.fairandwhite.com/press/article-rock-stars/</link>
      <description><![CDATA[<p>In our world today, physical beauty has a lot to do with having a radiant, flawless complexion. This is why countless women and men want to take extra measures to restore beautiful luminous skin. Knowing that they feel beautiful makes women feel confident in everything they do.&nbsp;Because of the demand for skin lightening products, a lot of beauty product lines have been created by different companies with every one of them claiming that they are the best when it comes to skin lightening.<br /><br />However, getting a skin lightening product is not just as easy as picking candies from a box full of it. You should be smart enough to at least learn something about the product you are going to buy. You should do your own research to be able to determine which brands will likely give you the skin lightening results that you desire. By doing so, you can also avoid products that may be harmful for your skin. You should take time to study the different available brands first, before deciding on which ones to buy.<br /><br />Among the many products you can find are Fair and White and Bio Claire skin lightening products. These brands have a variety of skin care products from soaps, creams, lotions, and other exfoliating products. For skin lightening, both Fair and White and Bio Claire skin lightening products use fruit acids or natural ingredients to make the skin look brighter and more radiant.<br /><br />The good thing with Fair and White and Bio Claire skin lightening products is that their main ingredients are natural. With that you are assured that you're getting lighter skin complexion while at the same time keeping your skin healthy. You should stay away from products that may contain harmful chemicals that can cause irritation or further skin damage. Searching the internet for reviews about beauty products, or asking the advice of other people may help you determine which ones work best.<br /><br />You should also know that skin products work best for different skin types. &nbsp;<span>Creams for dry skin, lotions and gels for nomal /oily skin and serums and gels for acne/oily skin.</span>&nbsp;You should identify your skin type first before looking for any skin care product. This will avoid you having to test multiple products and apply a trial-and-error approach in selecting the skin care product that will give you best results.<br /><br />The benefits of having the skin complexion that you desire extends beyond physical beauty. It will make you more comfortable about yourself and it can give you the confidence that you need in order be successful in whatever you do. It all starts with being able to find reliable skin products, such as Fair and White and Bio Claire skin lightening.</p>]]></description>
      <pubDate>Tue, 01 Nov 2011 13:26:14 +0000</pubDate>
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